Business and You

Here’s the pattern we see too often: 1. You hop on a sales call. 2. You spend 30 minutes convincing the client you’re worth the price....

Let’s face it—most things in business can be copied. Your product? Tweaked. Your pricing? Matched. Your strategy? Duplicated. But your...

Let’s clear something up: Trying to appeal to everyone is the fastest way to get ignored by everyone . You can’t be the cheapest and  the...

Here’s a truth most business owners learn the hard way: If people don’t get  what you do in the first 5 seconds…They won’t ask. They’ll...

Let’s be honest—most SME founders are stuck in the weeds of sales, operations, and service. And while the business runs, the brand ...

Let’s be brutally honest for a second. You can have the fanciest strategy in the world—the funnels, the frameworks, the five-color-coded...

Let’s set the record straight: Getting a customer to click “Buy Now” isn’t the end of your job. It’s the beginning of your real work....