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High-Performance Teams Start with Strong Values. Here’s How
Internal brand values don’t just shape marketing, they shape how your team performs every day. Most companies get this wrong: They...
Mahesh Karande
Aug 122 min read
Every Director Faces Challenges. The Smart Ones Prepare.
Why Building a Ready Team Is Your Best Leadership Strategy. Every industry shifts. Markets wobble. Competitors rise. Unexpected crises...
Mahesh Karande
Aug 122 min read
Curiosity Is a Growth Engine. Here’s Why You Should Build One.
In today’s attention-starved world, curiosity isn’t optional; it’s the most underrated driver of brand growth. If everyone’s shouting,...
Mahesh Karande
Aug 122 min read
Smart Brands Spark Curiosity Even Before They Spark Sales.
In a noisy world, curiosity isn’t optional—it’s your best marketing advantage. Let’s be clear on one thing: Marketing isn’t about...
Mahesh Karande
Aug 122 min read
Branding Is Serious Business, But It Should Be Interesting Too.
A brand’s job is to drive business results while staying memorable, engaging, and worth talking about. Branding isn’t just about colours...
Mahesh Karande
Aug 122 min read
Cult Brand vs. Normal Brand: What Truly Sets Them Apart.
Behind every cult brand is a deeper purpose, here’s how they win hearts. Quick Answer: A typical brand has customers. A cult brand has...
Mahesh Karande
Aug 122 min read
Why People Love Some Brands and Forget the Rest.
The subtle shift from selling products to building identity makes brands unforgettable. Here’s a simple but important question every...
Mahesh Karande
Aug 122 min read
Think Like a Big Brand — Without Spending Like One
Every small business owner has admired a big brand at some point. Their ads are polished. Their identity is tight. Their packaging?...
Mahesh Karande
Jul 292 min read
Strategy Feels Hard Until Someone Sees It Clearly
Running a business often feels like navigating in fog. You’re pushing forward, meetings, launches, content, hiring, but it doesn’t feel...
Mahesh Karande
Jul 292 min read
Lead with Your Brand Values, Just Like Steve Jobs
In Business, Clarity Wins, And It Starts With Values We talk a lot about innovation, scaling, and execution. But behind every iconic...
Mahesh Karande
Jul 292 min read
Stick to Your Brand Values, and Strategy Will Follow Naturally
We often hear that business success comes from being agile, adaptable, and flexible. And while that’s true, especially in execution,...
Mahesh Karande
Jul 293 min read
Think You're in a Blue Ocean? Check the Water First.
Blue Ocean or Just a Fresh Coat on Red Waters? The idea of a “Blue Ocean business” is irresistible: No competition. No price wars. Total...
Mahesh Karande
Jul 292 min read
The Missing Piece in Your Marketing? Strategy.
It looks like effort, but never quite adds up to results. The market today isn’t just crowded, it’s chaotic. Trends change overnight....
Mahesh Karande
Jul 293 min read
Cut Through the Noise: Find the Right Customers, Not Just Any Customers
Because not every buyer is your buyer, and that’s your greatest strength. Let’s be honest, today’s marketplace isn’t just busy. It’s...
Mahesh Karande
Jul 292 min read
Strategy Is Your GPS—Don’t Drive Without It
Strategy Is Your GPS, Don’t Drive Without It Because effort without direction won’t get you anywhere. Running a business without a...
Mahesh Karande
Jul 282 min read
A Strong Business Needs More Than Hustle—It Needs a Direction
Because working hard without direction only takes you in circles. Running a business without a clear path can feel exciting at first,...
Mahesh Karande
Jul 282 min read
Your Marketing Needs More Than Tactics—It Needs Direction
If your campaigns aren’t tied to a clear plan, they’re not marketing—they’re gambling. Let’s be clear: Strategy isn’t a document, a...
Mahesh Karande
Jul 282 min read
Build the Business That Makes Your Dreams Work, Not Just the Numbers
Because Freedom, Purpose, and Joy Should Be Built Into the Business Model Most founders didn’t start their business for spreadsheets or...
Mahesh Karande
Jul 282 min read
Even the Top Business Schools Can’t Teach You This
Strategy matters. Structure helps. But nothing compares to what you learn in the daily grind of running a business. You can read every...
Mahesh Karande
Jul 232 min read
Free Knowledge Is Everywhere—But That’s Not What Builds a Business
We’re in the most generous era for entrepreneurs. Want to build a business model? YouTube has it. Need a pricing strategy? There’s a free...
Mahesh Karande
Jul 182 min read
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